Blog By Barry

January 21, 2009

Dodge Rams Are For Girly Men

Filed under: Sexism hurts men — Ampersand @ 6:12 pm

Real men, it appears, drive Chevys:

A lot of commercials make sexist appeals to insecurity about masculinity, but this one is impressive because it’s just so pure. The Dodge Ram has a heated steering wheel! Manicures! Pro football players! Unstated but heavily implied: Drive Chevy or die a wimp, wimp!

I like to imagine the ad agency people sitting around, spitballing. “You know the problem? Men think they can be real men just by driving any old ludicrously oversized truck. We want to make them know that if you’re in the wrong ludicrously oversized truck, then you’re a girl.”

Curtsy: Sociological Images and Feministe.

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